Shortraffe › Analytics
The link analytics Shortraffe collects and reports
Know where clicks come from, on which app and when, without identifying the visitor.
Captured instantly when someone clicks
| Data | What it is for |
|---|---|
| Time of click | Find the best time to post (best-time report) |
| Country, region and internet provider (ASN) | See where customers are and separate people from bots/data centres (needs GeoIP files on the server) |
| Device, operating system, browser | Tune the destination page for mobile or desktop |
| App that opened the link (LINE, Facebook, Instagram, TikTok, X/Twitter, WeChat, Snapchat) | Learn which channel brings people, which matters a lot in Thailand |
| Referring site or app (Referer) | See the origin of a click (many apps do not send it, so it is often empty) |
| Language | Decide on multilingual destinations (only the primary language such as th is stored) |
| Campaign source (UTM) | Measure per post, influencer or campaign |
| Bot or human | Remove inflated numbers, such as link-preview scanners of chat apps |
Reports for VIP plans
- Breakdowns by country, device, browser, app, language, referrer and UTM.
- Best time: when most clicks happen, to plan posting times.
- Campaign / influencer comparison by UTM tag across all your links.
- Anomaly alerts when clicks spike or many bots arrive (pull-based for now, no automatic notification yet).
- Raw data export as CSV.
Regular members see click counts and daily/weekly charts.
Privacy (PDPA)
We never store the real IP. We keep a hash that changes every day, so the same person cannot be linked across days (on purpose). No cross-site tracking cookies, no fingerprinting, and no names or profiles of visitors. Unique visitors are a daily estimate.
What we cannot do (and do not promise)
- Identify the real person or their social profile.
- See what they do on the destination site, unless it is your own site with measurement installed.
- Give precise location. An IP only reveals an approximate city or province and can be wrong with VPNs.
In development (not available yet): A/B tests, conversion reports, affiliate tracking and retargeting pixels, which will require a consent flow first.